FireRock Marketing was approached by this company for help with its digital marketing strategy and execution. This included Lead Generation by leveraging SEO, Analytics, Paid Search, and customer engagement. They were experiencing a stagnation of their lead generation tactics which included traffic to their site with low conversion rates.
We started working with The Nielsen Eye Center in early 2012 with the goal of streamlining marketing, rebalancing their marketing plan and driving new sources of revenue and patients.
Marathon CFO, a Boston-based accounting and bookkeeping firm, was looking to build their entry-level bookkeeping business as a gateway to larger, more lucrative engagements. Marathon CFO approached FireRock Marketing to help develop a marketing strategy to improve sales and marketing within their organization.