Digital Marketing Agency Boston, MA

Step Up Your Marketing Game.

Let us put our decades of marketing experience to work for you.

– No challenge too big.
– No company too small.

FireRock Strategy First Marketing System

We specialize in customer acquisition
with expertise to deliver results

Strategy First

In our experience, the key determinant of successful marketing is the alignment between objectives, strategies, and tactics. Without this cohesion, marketing can quickly turn into an expensive set of untethered, unmeasured activity. That’s why most of our engagements start with a strategy session and the development of a marketing roadmap based on an understanding of the business, the competitive environment and - most importantly - the customer.

Tactics that work

We customize our tactical plans for each of our clients based on the needs of their business, their customer profile and - of course - their budget. Regardless of the size of the engagement, we build a plan that can be measured and optimized based on agreed-upon KPIs. That way, we know how to maximize the investment and our clients know that we are holding ourselves accountable.

Human touch

Without a strong, mutually beneficial relationship, all of this strategy talk sounds like consultant mumbo-jumbo (or is it buzzword bingo?) That’s why we take the time to get to know you, your business and your customers. Marketing is not a science project or a game with a pre-determined outcome. It is a process that takes time and work. We value our clients and work hard to earn their trust.

How We Help

We think of customer acquisition as an interdependent ecosystem.

Search Engine Optimization

We make sure that the right customers can find you.

Our Strategic Organic SEO Packages provide on-page and off-page optimization (through a mix of content management, site structure optimization, blog outreach, magazine submissions, backlink diversification, and other rank building activities). Ideal for businesses who primarily do business online, compete nationally, or do not have actual physical locations. Every website and market is different and takes a strategic unique approach. Our Boston SEO Company serves national clients to expand our clients online reach to attract and capture the right audience. United Medical Marketing Consultants are SEO experts that will work with you to leverage your most powerful online marketing asset, your website!

Google My Business Optimization

Our strategic approach produces GMB and Local Maps results

We use a variety of means designed to increase a business’s local online presence by improving the brand’s relevance and prominence. No longer can you rely on citations alone, those days are gone. Instead, we create powerful signals that create trust and authority for your brand. And trusted, authoritative brands rank higher, both in the 3 pack and organically.

Responsive Website Design

Your website is essentially an extension of your company, and it should be treated in a way that reflects your business to potential customers online.

Small businesses don’t work the same way as big companies, so their websites shouldn’t be the same either. It takes a specialist agency to know how to design websites for small businesses, especially when they’re focused on growth. That’s why it’s so important that you pick the right web design agency for your small business, to ensure that your company achieves its goals.

Marketing Automation

Marketing automation streamlines, automates, and measures marketing tasks and workflows.

Executed well, these programs can give your business the ability to produce better results without the time investment of traditional outreach and sales so that companies like yours can increase operational efficiency and grow revenue faster.

Online Reputation Management

Customer Reviews are the single most effective marketing you can do for your company.

While reviews can be scary, the fact of the matter is that reviews are highly visible online and bad reviews can tank your lead generation efforts. We help you get great reviews on ANY site that’s right for your business.

Lead Generation and Digital Advertising

Done well, online advertising can be an efficient and effective way to drive leads to your business.

Unfortunately, the process of planning and buying media can be overwhelming for those unfamiliar with the various platforms. At FireRock Marketing, we specialize in planning, buying and optimizing online ads on Facebook, Instagram, Google and LinkedIn.

Content Marketing

Is content still king? You bet it is.

Data Analytics and Insights

Information that works for your business

Data, analytics, and insights work together to better understand how your customers use your product or service. Insights and analytics depend on each other and on data to make a vast amount of information understandable. Most importantly, it takes that information and puts it to work for your business predicting how your customers will behave.

They are a wonderful partner and go beyond expectations

I’ve had the pleasure of working closely with FireRock Marketing over the past few months. They has been one of the most important marketing resources to Regeneris Medical. Their knowledge of the healthcare industry, marketing insight, and ability to build strong relationships both internally and externally are exceptional. They are a wonderful partner and go beyond expectations to meet their clients’ needs. Thank you, FireRock!

Tania Yanis Klein COO, Regeneris Medical

Strong focus on them getting to know our customers directly

Loved working with the team at FireRock. As a fast moving startup in a two-sided marketplace, they helped us crystallize our thinking on who are our true customer sets and how to achieve compelling and specific messages to each audience while making the messages all fit together so there were no inconsistencies. I particularly liked the strong focus on them getting to know our customers directly so they could know what they care about and can speak their language. That helped them get up to speed quickly and provide value quickly. We ultimately ended up with a great go-to-market strategy and plan.

David CoppinsCEO, Intelycare

Fully integrated branding and marketing campaign, that delivered results

Ryan helped us digest complex information about our marketplace and spearhead a fully integrated branding and marketing campaign, that delivered results. He has the ability to deliver on the details while keeping the team aligned to the larger vision. He has a knack for keeping multiple balls in the air and, using his great sense of humor, makes it look easy. He moved our business forward.

Susan MunterSenior Marketing Manager Sanofi Genzyme

Delivered new patients through multiple referral pipelines

Ryan has grown our business significantly by putting a marketing plan and system in place that went well beyond word-of-mouth marketing while sticking to a tight budget. He has helped us develop deeper relationships with our partners and patients, that have delivered new patients through multiple referral pipelines. He has also taught staff how to dialog with both patients and staff to achieve greater success.

Jeff PalfreymanCOO The Nielsen Eye Center