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5 Steps to improving website performance through SEO Content Marketing

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SEO Content Marketing is one of the easiest ways to develop an online strategy that delivers targeted traffic. There are several ways to improve how your organization’s web properties perform on key search engines.  The practice of improving organic search performance is called  Search Engine Optimization (SEO).  The goal of SEO is to bring more search engine traffic to your site.  When done correctly, SEO can play a significant role in your marketing mix and can efficiently deliver qualified traffic to your web properties.

For this post, we are going to focus on one critical component of any SEO strategy; namely SEO Content Marketing.

The 5 steps to developing an effective SEO content marketing program:

1. Do your research. There is more to SEO Content Marketing than meets the eye!

Before getting started on writing content, it is important to understand who you are trying to attract to you are site and what information they are interested in.    As part of this research, you will want to develop a list f keywords your target visitors are using to search for the information they are seeking. There are many tools to help unlock these insights including Google Keyword Planner

2. Focus on developing valuable content

Next, get ready to start writing!  Compelling, relevant content can help drive more quality traffic to your site.  The key is to make sure you are delivering value to your target website visitor by offering information that is useful, readable, fresh and unique.

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3. Optimize your content for keywords

Once you have developed relevant content, the next step is to optimize the language you are using by using keywords strategically throughout your sit.   It is best practice to select your main keywords before you create the content on your site. Search engines now have latent semantic indexing.  This allows it to determine the frequency of a word and how it relates to the content on the page.  

*****Pro tip: Include on your site several variations of keywords such as:  house cleaners, cleaners, maid service, cleaning service, etc.  

4. Provide a variety of content types

Remember, content doesn’t only have to be written text.  Photography, memes, gifs, infographics, video and other visual elects are content too.  Make sure not to lose track of these important elements.

5.  Get out there!

Now that you have developed optimized content, it is time to publish it on your website, social properties and on third-party sites that are relevant to your business.  Submit your content to sites that matter to your audience and start building relationships with other content creators and distributors!

*****Pro Tip:  Domain Authority is a critical metric in your SEO strategy. The higher your domain authority the higher you are ranked on a search engine which will generate more traffic to your site.  There are several ways to increase your domain authority:  first and foremost make sure that you pick a domain name that is easy to remember with your important key word in it, provide quality content that answers questions and provides new and unique information create linkable content, remove bad links, make sure your site is mobile friendly, and promote your content on other social media platforms.