Web design and layout are integral to the overall user experience of visitors to your site. Pages that look great and display innovative web design are important. They can capture the interest of potential customers. They layout with visual appeal may inspire someone to explore the contents of your site. The competition is high in terms of devising creative graphics and other interesting visual features.

However, while the first impulse may be to create a very appealing award-winning website design. Many other details affect whether a user will stay on your website. Still more factors can impact the ratio of site visits to conversions. Unfortunately, an amazing design cannot generally stand alone in delivering a website design that maximizes your brand.

Striking the Right Balance: Design vs. Function:

In order to attract consistent traffic and increase your conversion rate, you will need to achieve an ideal balance between superior website design and functionality. Your website must be inviting to web traffic. This is one aspect of search engine optimization (SEO) – but what happens after visitors find your site can make all the difference in regard to how long they want to stay there. Attracting all the traffic in the world will not mean anything if prospective customers do not find your website user-friendly.

What Makes a Website User-Friendly?

Constructing a user-friendly website means building it with your target audience in mind. What are the people in your general demographic looking for when they search the web? What do they seek when they find their way to your landing pages? When you ask these vital questions and implement the answers, you will be well on your way to designing a website that truly gets results.

The Power of Content:

To make your website user-friendly, you must offer content that provides value to your users and a web design that features your content.

Great content keeps readers engaged, and it also increases your rankings in search engine results. Offering content that users find helpful and engaging will consequently attract other professionals and influencers in your industry to your website. This may lead to them posting quality links on your website, and you may even forge connections that result in content collaboration with such individuals. All of this will promote the credibility of your website with search engines and online users. Some of the content options you might consider include: well-written blog posts, e-books, webinars, podcasts, and infographics that are both informative and visually appealing.

What’s In It for the Customer?

Another crucial aspect of using a website to market your brand is demonstrating what you can do for your customers. Some people may be interested in a little background information about your company. While they might only look for that after they decide that your business has anything to offer them. When a person searches the web, that person is likely looking for a solution to a problem. If the individual lands on your website, the contents of your site must convey the message that your business can provide that solution. Placing too much focus on your company’s history, philosophy, and mission – and not enough attention on how you can serve your customers, could consequently cause your conversion rate to plummet.

Getting Personal

One trend that seems to really resonate with internet users is the personalized experience. Internet users have quickly grown accustomed to websites that tailor their search experiences to their past searches and recent browsing habits. If you’ve ever registered for an online entertainment streaming service, then you have probably discovered firsthand how convenient it is to have your searches narrowed based on your established preferences. Sites that do this intuitively make searching for information infinitely more efficient than websites that are not set up to perform this function.

Marketing Offers to a Broad Audience:

No matter how intuitive your website interface may be, you won’t be able to market exclusively to each and every individual who visits your site. That is why it’s important to offer marketing solutions to several types of potential visitors. You might provide your users with three or four package options to meet their needs. Everyone who browses your site – from first-time visitors to longtime customers – should have purchasing opportunities that meet their circumstances. You can also implement this strategy by offering different price points based on need and level of commitment.

Mobile-Friendly

To be user-friendly, the web design of today must be mobile-friendly. Consider this statistic: Over 69 percent of Facebook’s revenue via mobile. Mobile searches have surpassed the number of searches performed via desktop PCs.  Essentially, that means that your website needs to be optimized for mobile usability if it isn’t already. Mobile users must find your website to be easily accessible and easy to navigate on their devices.

The Key Components of Web Design:

Now that you understand the relevance of a web design created with customers in mind, you can focus on the components of the design itself. When you are creating a website for your business, don’t hesitate to reflect the image you wish to project. The layout of your site might be simple if you wish to convey a look that is to-the-point. Conversely, you may want a more intricate design if you offer services in a creative industry.

Colors Matter

Other major components of web design include typography and color scheme. The way that the words appear on your pages can influence the decisions your visitors make. A page with too much text inserted too close together can ultimately be confusing and annoying to a reader. Instead, break up the text by using bold type for section headers. Provide plenty of white space to offset the type. The color scheme should be easy on the eyes (as opposed to an excessive amount of dark or light hues that make reading difficult). It should be used to showcase fixed points on the page (to create pages that readers may scan quickly and easily).

How Marketing Automation Can Help Convert:

Few business owners have the time to create websites for their businesses that are both visually attractive and effective from a marketing standpoint. Small business ownerss can use Marketing automation or website design services to provide an interactive website you seek for your business. The one that will attract internet traffic and convert visitors.

Your website should be one of your strongest sales assets. Marketing automation can streamline several processes that would otherwise consume much of your time and resources.  Creating a site that appeals to your customers but facilitates their engagement with your business should be a top priority. Marketing automation relies on analytics and markets across multiple channels to convert targeted leads into sales. By creating a great design for your site and using marketing automation for better conversion rates, you can truly make the most of your website.

Need help with your Website?  We are here for you!  Contact us today.  (781) 783-4544 or ryanesco@firerockmarketing.com

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