An SEO Audit is not something you wake up in the morning get excited about. For many business owners, the word audit is enough to make them dry heave. Companies subject themselves to rigorous and often stress-inducing audits to satisfy a third party, such as a financial regulator and safety measures.
In digital marketing, however, an SEO audit or website scan can mean the difference between a flimsy online campaign and a solid online presence. When conducted properly, SEO audits let you build the strongest possible foundations for your campaign.
What Marketing Specialists look for in an SEO Audit
A website audit can vary, depending on the goals of the company. It can be, for instance, a series of targeted audits aimed towards assessing your website’s vulnerability to cyber attacks. Experts may also audit your site to see if a recent dip in traffic was due to a Google manual or algorithmic penalty. Some audit their websites to examine their conversion optimization and gain new insights on how they can convert traffic into valid inquiries or sales.
Key Elements of an Effective Audit:
An SEO audit uncovers ways for you to improve your SEO campaign and your online presence.
Identify weak points in your marketing campaign that are hurting your performance and limit your rankings on search engines.
Deliver a list of detailed action items that needs your attention.
If you take action on this list, you should see improvements in your SEO performance.
How Often Should You Do An SEO Audit?
When you feel the search results for your website or particular pages is suffering you should run an SEO audit.
You should run a regular SEO audit for current SEO priorities every quarter and a deep dive audit annually.
Here are the 10 Steps That an SEO Should Cover:
- Step 1: Define Your Strategic Objectives
- Step 2: Establish a Robust Keyword Map and Targets
- Step 3: Conduct Competitive Analysis
- Step 4: Run Technical Analysis using your favorite tools
- Step 5: Dive into Page Level Analysis targeting your most valuable pages
- Step 6: Review Content and Refresh links, citations and calls to actions
- Step 7: Ensure Optimal User Experience
- Step 8: Run extensive Link Analysis
- Step 9: Review site structure anlong with URL hierachy
- Step 10: Run page load speed analysis
Now that you have the basics, let’s look at some of the tecnical aspects of an SEO audit.
Techinal elements to pay special attention to when conducting an SEO Audit:
- Meta Descriptions
- Title Tags
- Header Tags
- URL Issues
- XML Sitemaps
- Duplicate Content
- Internal Linking
Just like any other kinds of auditing, website and SEO audits can be tedious. SEO experts, however, take the time to check if your website contains each of these elements, to make sure the search engines will find your site.
A User-Friendly Experience is also Vital
Website audits also identify any issues regarding mobile responsiveness. Experts will assess the speed by which your website loads. These factors help elevate the likelihood of search engines and actual customers finding your website.
While you can easily check if your website contains all of these elements, leaving the audit to experts will make sure you’re not leaving an essential aspect out.
Our team of Boston based marketing consultants will help you gauge how your website is faring online. We will perform a meticulous SEO audit of your online presence and provide you with a detailed report that also explains the ways you can grow your business online. Improving your online presence requires Boston SEO experts to take your online search result to the next level.
Call us today to set an appointment.