A COMPLETE MARKETING DEPARTMENT
Does your company need a full sales and marketing department but doesn't have the manpower? This comprehensive marketing consulting package will give your business the resources you need to execute the robust marketing plan you've always needed to take your business to the next level. FireRock Marketing has implemented full service sales and marketing departments for mutiple clients over the years that has resulted in exceptional growth and sustainable business management. A Boston Marketing Consultant can develop a plan and implement that plan within your organization.
MARKETING DEPARTMENT HIGHLIGHTS
We do the research to discover what your to find your unique value proposition and how to position you in the marketplace. A marketing strategy will help you identify your ideal customer, understand their needs and how to meet their expectations. A good marketing plan will be based in market research, address an unmet need and focus on the right marketing mix to achieve maximum results.
Marketing Materials & Digital Marketing:
We will create unique marketing materials that deliver you marketing messages to your target audience. We will utilize online tools and media to promote your brand and products to connect with your target prospects to deliver your core message. We are Boston marketing consultants that will help you plan your digital marketing efforts to leverage your media spend to maximize sales and ROI.
Content Marketing : Planning & Creation:
We build out your content portfolio with social media posts and content specifically designed to improve your search rankings and increase customer trust. We develop a content calendar to map out strategic keywords to organize your content development. We create your content that delivers value to your key audience and we promote that content through blogging and social media. As marketing consultants we have the systems and resources to make the most out of your content increase SEO.
Local SEO Directory Management:
We submit your business information to relevant local directories to ensure your business information is available for local searches. We make sure your information is consistent and accessible to search engines for ranking your site for strategic keywords. We work consistently as local Boston SEO consultants to unify your business' directory listings, and to improve your rankings in your targeted keywords. Part of business management is managing how you are represented to the public.
Search Engine Optimization (SEO):
Optimization of all current website pages as well as link building, local optimization and keyword ranking reports. We use title tags, meta tags, meta descriptions and schema to optimize your website. SEO has two main components, on page and off page SEO. Onpage SEO makes your website search engine friendly. Of page is all about authority and credibility that is established by authority links back to your website.
Online Review Management:
We give you the infrastructure to collect positive reviews and ratings to make your local search profile stand out. Particularly important in local search review on Google, Yelp and facebook build a foundation of trust for your potential targets. Reviews have also become an important factor within the search algorithm, so engaging your clients for reviews is a critical part of your marketing strategy.
A Website Built From The Ground Up:
We will build you a website specifically designed to maximize your content strategy, and help implement a plan that keeps it up and running at blazing mobile and browser speeds. Building a site that is mobile responsive is now a bare minimum.
Marketing Funnel Creation
We will leverage the tools we build into your website and marketing system to make effective sales and marketing funnels. Creation of the right call to actions will drive potential clients to engage in the content and try your brand.
Podcast Management & Production:
We manage and produce a regular podcast as part of your content marketing plan.
Email Marketing Campaigns
We will manage and run all email marketing campaigns to gain and nurture leads.
CRM, Marketing Automation:
We build out your content portfolio with social media posts and content specifically designed to improve your search rankings and increase customer trust.
Continuing Growth Foundation:
We help you build the foundation you need to continue to grow your business month after month.