Digital Marketing Marketing Agency for Roofing Companies

Want to Dominate Your Market? Need to Generate more high-quality leads?

Spending money on marketing but not sure how it’s performing or “IF” it’s working? 

We use a proven online marketing system developed just for roofing contractors that drive more sales and keeps you in front of your target audience. We are dedicated to your roofing company’s success.

Increase Sales and Grow Your Roofing Business

Everybody wants to sell you marketing or SEO, but very few want to do the real work that will deliver new customers consistently and over time. Are you tired of wasting time and money on marketing that simply doesn’t work? Or promises that don’t produce results?

We deliver a tested and proven marketing system built exclusively for roofing contractors. Instead of selling you the latest trend or software widget like everyone else, we work with you as marketing consultants to deliver a strategic marketing system that improves your online presence and authority to deliver quality roofing leads.

We roll up our sleeves and develop a strategic plan that helps us understand your business and dominate your local market. We will identify new markets and strategies that will help you meet your business growth objectives.

Roofing Marketing System

This system is built on three key elements:


– Knowing your market and where they are
– Establishing a unique value proposition that sells
– Creating dominance and awareness

It’s common sense, but not common practice. Boiled down, the Roofing Marketing System consists of getting your ideal target clients to Know, Like and Trust you. From there the objective is to get them to Try and Buy from you, and then move them to Refer new clients.

This is not a “silver bullet,” a new website, an ad, a Facebook page, or a direct mail program. This is a Marketing System – a focused systematic approach to growing your business over time. It is the same system we use to grow our business and we want to use it to help grow yours.

See what our clients say about us

"Since hiring FireRock Marketing in 2017, our company has seen a significant increase in roofing lead generation and growth. Ryan and his team have implemented comprehensive marketing strategies that have allowed us to double our business size and triple leads year over year.

The great thing is that the leads we are receiving are quality and not just quantity. Qualified customers come in consistently which has allowed us to grow quickly and efficiently – without having to weed through a bunch of bad leads.

Having a marketing partner that is invested in our success gives us the confidence to concentrate on our business. It lets us concentrate on providing more families throughout our communities with a reliable, quality solution to their home improvement needs."
Justin W.
"FireRock has been extremely helpful in increasing my online presence and dominating my local market. They have spent time to get to know me, my business, and provide marketing that fits within what we do. We have appreciated their consistent methodical approach to ensure that there is an ROI from marketing. We have grown 2X this year and looking forward to great things to come!"
Eric S.

What makes our Marketing System work?

Our roofing marketing program is specifically designed to dominate your market and capture the attention of your target audience. We employ marketing strategies that deliver a comprehensive marketing approach that leaves no stone unturned making sure your business is top of mind.

So now that they “know you” we leverage your website, online presence, and unique value proposition to convert traffic to qualified leads that are ready to work with your company.

Let’s dive into the specific strategies that we use to deliver leads and grow your roofing business.

1. A Website that Converts Visitors into Leads

Your website is the online face of your business. A stunning, responsive, and technologically-advanced website will convey the image you want, perform the functions you need, and convert visitors into clients.
Everything starts with your website. We take over your website. No matter where you in developing your website we will take over and either leverage and tweak, and monitor the site you have or build you a brand new one.
Your website is the backbone of your digital online presence. Every marketing channel we utilize will funnel back to your website. A well-built, high converting website is critical to your marketing success.

2. Strategic Paid Advertising (PPC) Campaigns

We jumpstart your marketing so you start getting results immediately. We get you in front of customers who need your services through pay-per-click (PPC) and map advertising. Campaigns are built based on your budget and goals, and everything will evolve with your needs.
Our PPC campaigns for roofers get you in front of people who are searching for roofing contractors and gives them easy access to your company. Whether it’s calling directly or submitting a contact form PPC raises your brand awareness and drives traffic.

3. Search Engine Optimization (SEO)

There are a lot of competitors in your area. People search for everything online. Use this to your advantage with comprehensive search engine optimization (SEO) to maximize organic and local rankings, keeping your company visible and relevant. We will use the latest strategies to target local SEO and rankings in Google Maps so that you are the first roofing company that your customers see.

Our experts will conduct comprehensive keyword research to find the terms that your local customers use to find roofing contractors. We will develop a strategy for your website and your Google My Business (GMB) listing including on-page optimization, citation building and clean up, press releases, link building and much more to get you results.

4. Online Reputation Management (Customer Reviews)

What people are saying about your company can directly impact new business and even return customers. We’ve got your back by helping you build and monitor your online reputation to help you stay on top of your game.

Customer reviews are a big factor for getting your roofing company found in local search. Once you are on top of the search results, your potential customers want to look at customer reviews. This is how they get to know you and start to trust you. SEO with good customer ratings will fall flat. Today everyone wants to read reviews about your roofing business and to gauge what they can expect when they hire you.

Simply asking for reviews doesn’t work anymore because people forget or are just too busy to write a review. We’ll give you the software tools you need that help to get your business more 5-star reviews than your competitors in no time.

5. Remarketing Advertising Campaigns

Powerful and easy to adapt, display advertising and remarketing increases brand recognition by getting your ad out where potential clients will see it—again and again. When potential clients think of a product or service, they’ll think of your company.

Retargeting is the process of showing your company’s ad to the same website visitor after they leave your site until they return to become a lead.

Retargeting is a great way to stay top of mind and creating strong brand awareness.

6. Social Media Management and Advertising

Open the door to new business and skyrocket brand awareness with social advertising that engages your community. Target captive audiences to deliver more leads and expand your business.

Do you struggle or get frustrated with trying to keep up with social media?
Our team can help take the pressure off you and your team and take your social media engagement to the next level. By having a content strategy and plan we can map out postings and develop campaigns to get in front of and stay relevant with your customer base.

We’ll work with you and your team to create highly targeted ads that showcase your business and create engagement that will build to trust to encourage the next step in the selling process.
Social media helps you be where your customers spend a significant amount of time.

Take your Roofing Company to the next level with our proven roofing marketing system.

Schedule a call to Get Started Today!

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