Marathon CFO

Marketing Challenge

Marathon CFO, a Boston-based accounting and bookkeeping firm, was looking to build their entry-level bookkeeping business as a gateway to larger, more lucrative engagements. Marathon CFO approached FireRock Marketing to help develop a marketing strategy to improve sales and marketing within their organization.

Approach

Our process starts with a marketing strategy session which helps identify the key differentiators and establishes the foundation for prioritization of activity.  We use our knowledge and expertise as Boston Marketing Consultants to map out the customer's persona and customer journey that will attract the ideal client to Marathon's services. In Marathon’s case, we decided to build their brand story around the quirky sensibilities of their CEO, Jim Elgart. Jim has built a reputation in the Boston Small Business community as a wise consultant and a truth-teller. Our goal was to bring his personality to the Marathon brand. We love this work and so does the Marathon team. In the crowded accounting marketplace is is critical to develop marketing messages that resonate with potential clients.  We created a website that drives local Boston SEO results, is mobile and reader friendly.  We developed a content marketing plan that incorporated social media marketing, online review management and digital marketing. 

FireRock Services

  • Strategy, Branding and Positioning
  • Web Design
  • Local Boston SEO
  • Marketing Metrics and Analytics
  • Content Marketing
  • Social Marketing
  • Lead generation and nurturing

Results

  • 3 new clients in first 2 months of 2017
  • Site traffic and social engagement up double-digits year over year
Jim Elgart CEO, Marathon CFO

FireRock Marketing helped us establish our brand identity and voice. They  built out marketing programs that have delivered results. They are a true partner and continue to make big contributions to the success of our business. We rely on them for sales and marketing direction that deliver results.

Marketing Analytics, marketing metrics

Analytics

Marathon CFO

Creative Graphics

Marathon CFO

Social Media

Marathon CFO

Lead Generation