We started working with The Nielsen Eye Center in early 2012 with the goal of streamlining marketing, rebalancing their marketing plan and driving new sources of revenue and patients. The practice was seeing diminishing returns from traditional methods of advertising (radio and print) and sought new ways to grow revenue and increase their patient base on a more consistent basis, while employing more cost effective tactics. We were able to leverage our Boston SEO expertise to increase their rankings for keywords driving a significant increase of traffic that converted to new patients. As we developed their overall marketing strategy we implemented an ambassador program that leveraged their strongest brand advocates into walking testimonials within their circles of influence. As business management consultants we were able to take a comprehensive look at all customer touchpoints and optimize interactions and sales points to increase sales and patient satisfaction. Our client stories is what matters to us!
Marathon CFO, a Boston-based accounting and bookkeeping firm, was looking to build their entry-level bookkeeping business as a gateway to larger, more lucrative engagements. FireRock Marketing started by conducting competitive keyword research to find the sweet spot for content management and website design. We then used our knowledge of local Boston SEO strategies to attract the right customers and generate leads. Our web strategy included a new web design that drove traffics and sales.