Wouldn’t it be great if we all had a Spock – a logical voice of reason who could (dispassionately) state the facts about the decisions we are trying to make? Even better would be a Spock who would direct his wisdom specifically toward marketing – how to avoid black holes, time warps and alien intruders.
Website design has become an important topic for every business owner. With websites being one of the most central components of your corporate identity the need to get it right is critical. Our first tendency is to get as much on the website as possible. We want to make sure our potential customers know everything about
What is an SEO keyword? SEO keywords are the words or phrases in the content on your website that make it possible for people to find you in the search engines. The keywords that you use should be the same language that your potential customers use to find your products or services. If you do business on
A title tag is an HTML description that specifies the title of a web page and it’s content. The days of people looking for products or services by thumbing through a catalog in the mail, or picking up a phone book and going over the Yellow Pages are long gone. Internet search engines are the way
SEO mistakes often occur because there is not a good understanding of what SEO is or how it is determined. SEO, or Search Engine Optimization, is a marketing strategy that focuses on growing visibility in search engine results, organically. There are endless aspects to SEO marketing strategies, and implementing these strategies effectively can be confusing. Increase
Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about your local SEO playbook. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to
For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.
Satisfying Search Engines is still at the top of priorities when developing your website. Website Structure and layout factor into how search engines view your site. Search Engine Optimization (SEO) is incredibly important to rank and ultimately attract the right audience to your website. SEO is often thought of as a set of highly technical tactics
Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most
Perhaps the most important component of any social media marketing campaign is the strategy that helps to set it in motion. Without a solid plan, you’ll just be spinning your wheels waiting for things to happen. Here are 9 tips for creating an effective social media strategy. 1. Define Your Audience Before you tweet or
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