Summertime is a time when people are more relaxed and often have a more positive outlook on life. This upbeat attitude leads to new and exciting marketing opportunities for small businesses because people are often more cheerful and interested in shopping. Small business marketing has never been more fun. Whether your small business marketing strategies
Customer support is among the most crucial services you provide, and if you do it well, then you can turn your customer service into your greatest marketing tool. Small business marketing and customer service are often treated as separate entities within many companies, and this can cause problems for prospective clients, existing customers, and your
Videos and infographics are a vital part of a successful and comprehensive content marketing strategy. According to recent studies, 70 percent of consumers report that watching a video makes them more likely to purchase a product. These formats are engaging and persuasive, plus they’re able to convey a great deal of information in a short
Reputation management has changed significantly over the past few years. Once upon a time, dissatisfied customers had the ability to impact a business insofar as they could tell friends, family, and neighbors about bad service, subpar products, or other transgressions. But these days, people have a global platform for voicing dissatisfaction with brands, in the
Today’s online marketing has so much jargon – that unless you focus on the right SEO terms you are left out of the conversation. There’s an iconic song from the 80s, with the phrase, “I said, ‘Do you speak-a my language?’” Good question. When it comes to keeping up the ever-changing world of digital and
In today’s world of online digital marketing, traditional marketing tactics can be overlooked. But it is often some of the old school ideas that result in big returns. Take a look at some of these ideas and see where you need to shift your efforts to go where your competitors have abandoned. 12 Traditional Marketing
There are so many traditional marketing avenues that you can still use to get your business’s name out into your community. You can take out advertisements in the local newspapers or hand out flyers for your business. However, there is a marketing tactic that you should try that would boost your traffic and get your
An SEO Audit is not something you wake up in the morning get excited about. For many business owners, the word audit is enough to make them dry heave. Companies subject themselves to rigorous and often stress-inducing audits to satisfy a third party, such as a financial regulator and safety measures. In digital marketing, however,
Web design encompasses many elements of design and function but it really boils down to having a strategy to producing a fantastic asset for business growth. We’ve now had over 20 years to adjust to the idea of the Internet and websites, which means that we’ve got a lot more experience with designing for the
SEO Link Building is the most critical skill that you can develop to organically grow the authority of your website. With the surge of information available at individual’s fingertips online these days, tactics to share your content and web page with a target audience are becoming increasingly difficult to manage. One of the main tactics
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