Ever heard the phrase “content is king” but never understood how or why this is true? Not sure why you should focus on content marketing? We’re here to clear it out for you. Read our guide below to learn 5 crucial benefits of content marketing. From building authority to widening your brand’s reach and appeal,
The holidays are fast approaching, and for business websites, that means one thing: increased traffic. Whether you want to increase your traffic or keep the attention of your reader, content is key. Your website content will be the deciding factor in whether your visitors stay or leave. It’s also one of the best ways to
If you are a small business thinking about improving your marketing, coming up with a privacy policy may not be on the top of your list of priorities. If you are like most SMBs, your top marketing priorities are probably SEO, content marketing, and small business podcasts. But if your business collects data about your
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. In small business marketing, creating a customer persona is an essential step toward knowing the specific traits of the
Summertime is a time when people are more relaxed and often have a more positive outlook on life. This upbeat attitude leads to new and exciting marketing opportunities for small businesses because people are often more cheerful and interested in shopping. Small business marketing has never been more fun. Whether your small business marketing strategies
Videos and infographics are a vital part of a successful and comprehensive content marketing strategy. According to recent studies, 70 percent of consumers report that watching a video makes them more likely to purchase a product. These formats are engaging and persuasive, plus they’re able to convey a great deal of information in a short
Podcasts are a great way to reach new demographics, engage your existing audience, and entertain listeners with valuable information in an interesting format. But if you’re exploring new opportunities for content marketing and have never dabbled in podcast recording before, then the process may seem quite daunting. However, recording a podcast isn’t all that difficult
Struggling with your content marketing program? Here are some simple tips on how to make your content marketing program original and stand out. 1. Provide something of value to the reader This is and always will be the most important ingredient to a successful content strategy. When writing your blog post remember you want to
SEO Content Marketing is one of the easiest ways to develop an online strategy that delivers targeted traffic. There are several ways to improve how your organization’s web properties perform on key search engines. The practice of improving organic search performance is called Search Engine Optimization (SEO). The goal of SEO is to bring more
Content Marketing Trends come and go but these 3 areas are gaining momentum. With the expertise that you have in Marketing, content marketing is by no means a stranger. The universal, known fact is how important content marketing is to your specific niche. The hard part about Content Marketing Trends is that trends are always changing
We love hearing from small business owners. Get in touch and we will respond shortly!
FireRock Marketing
Copyright © FireRock Marketing Boston | Privacy Policy