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Digital Marketing consultant, digital marketing consultants, marketing consultant, boston marketing consultant, marketing consultants

6 Reasons to Hire a Digital Marketing Consultant

Let’s start off with who, exactly, a digital marketing consultant is, and what they do. Digital marketing consultants are skilled professionals with a wide range of expertise in various fields. These include business, communications, psychology, and most importantly, setting marketing strategy. Usually, companies seek out these experienced professionals when they wish to outsource their marketing

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SEO Keyword, SEO keyword research, keyword research, boston seo, Boston seo services

SEO Keyword Research Starts With the Competition, Be a Spy!

What is an SEO keyword? SEO keywords are the words or phrases in the content on your website that make it possible for people to find you in the search engines. The keywords that you use should be the same language that your potential customers use to find your products or services. If you do business on

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Title tag, SEO, search engine optimization, boston seo

What Is a Title Tag & How Do I Write Them?

A title tag is an HTML description that specifies the title of a web page and it’s content. The days of people looking for products or services by thumbing through a catalog in the mail, or picking up a phone book and going over the Yellow Pages are long gone. Internet search engines are the way

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seo Mistakes, meta tags, marketing plan, seo, seo boston, boston seo

5 of the Most Common SEO Mistakes and How to Fix Them

SEO mistakes often occur because there is not a good understanding of what SEO is or how it is determined.  SEO, or Search Engine Optimization, is a marketing strategy that focuses on growing visibility in search engine results, organically. There are endless aspects to SEO marketing strategies, and implementing these strategies effectively can be confusing. Increase

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Local SEO Playbook

The Local SEO Playbook – Your Guide to Local Rankings

Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about your local SEO playbook. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to

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seo audit, What is seo, seo, keyword, seo, boston seo, search engine optimization

What is SEO? Should You Care? Here are the basics!

  What is SEO?- Search Engine Optimization What is SEO ? Have you found yourself having a conversation and someone throws out a term that everyone around you seems to know and changes the conversation?  You nod your head and listen but are no closer to knowing what the heck everyone is talking about.  Business

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Google My Business

The Key to Ranking Your Local Business in Google

For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact.

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website structure, seo, website rank, search engine optimization

How Website Structure & Layout Impact SEO & Rank

Satisfying Search Engines is still at the top of priorities when developing your website.  Website Structure and layout factor into how search engines view your site. Search Engine Optimization (SEO) is incredibly important to rank and ultimately attract the right audience to your website.  SEO is often thought of as a set of highly technical tactics

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Reputation Management

Page One on Google Is Your New Business Card

Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most

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