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website structure, seo, website rank, search engine optimization

How Website Structure & Layout Impact SEO & Rank

Satisfying Search Engines is still at the top of priorities when developing your website.  Website Structure and layout factor into how search engines view your site. Search Engine Optimization (SEO) is incredibly important to rank and ultimately attract the right audience to your website.  SEO is often thought of as a set of highly technical tactics […]

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Reputation Management

Page One on Google Is Your New Business Card

Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […]

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SEO, Search Engine Optimization, online marketing, digital marketing, organic seo, local seo

12 Tips for Optimal SEO

Search engine optimization, or SEO, is an integral part of any digital marketing strategy. Quality SEO results in what is known as “organic” web traffic, and it can help get you on that coveted first page of search results when done correctly. Here are 12 tips for optimal SEO you shouldn’t ignore. 1. Site Layout […]

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social media, social media marketing, online marketing, digital marketing, reputation management

9 Tips for an Effective Social Media Strategy

Perhaps the most important component of any social media marketing campaign is the strategy that helps to set it in motion. Without a solid plan, you’ll just be spinning your wheels waiting for things to happen. Here are 9 tips for creating an effective social media strategy. 1. Define Your Audience Before you tweet or […]

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marketing message, core message, marketing strategy, marketing plan, communication plan

7 Tips to Creating Compelling Marketing Messages that Sell

How to Develop a Core Marketing Message for Any Product When it comes to your products, a core marketing message is what’s needed to keep all levels of staff on the same page and your clients lined up around the corner to get at what you have to offer. Consistency here is key. Who is […]

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online reviews, online review, online review management, online reputation management, online reputation

4 Key Components of Online Reputation Management

Online Reputation Management has become a critical part of your online health and success.  When you run a business, everything about your online presence is critical to how well your business performs. Nowhere is this more true than in the world of online marketing, and your reputation is a very important aspect of that. The […]

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Online Marketing, digital marketing, content marketing, marketing, advertising

Chasing Online Marketing Trends? Get Back To Basics in a Digital World!

Feeling like you’re chasing empty promises of instant success with online marketing? No one can deny that a lot has changed since the internet became a household word and online marketing is everywhere . The online world has served as a means by which people have become interconnected on a global scale. TV viewers no […]

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buyer persona, customer marketing, segmentation, marketing

Steps to Create a Detailed Buyer Persona

Customers Hate to be Sold but they Love to Buy! Creating a buyer persona seperates you from your competition and improves the purchasing experience of your customers. Your daughter has just turned sixteen and you have promised to buy her a car.  She is so excited and she has her dream car all picked out. […]

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content marketing, marketing, digital marketing

5 Steps to Content That’s Worth Sharing

Content Marketing has been added to your marketing plan but you are not getting much traction.  50% of all content produced gets less that 8 shares. So if most of the content produced goes nowhere how do you cut through the clutter and improve the odds that your content rises to the top.  Content marketing […]

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marketing strategy, marketing consultant, digital marketing consultant,

Do I need a Marketing Strategy? How to get Started!

We say Marketing Strategy and we hear from small business owners “a marketing strategy would be nice to have but I need sales now.”   Or we hear, “ We can get to strategies later, right now let’s focus on tactics that drive business.” We understand the urge to jump right into tactics or promotional ideas […]

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