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Buyer Personas

What exactly is a Buyer Persona, anyway? (And Why It Matters to Small Businesses)

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. In small business marketing, creating a customer persona is an essential step toward knowing the specific traits of the […]

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Summertime marketing ideas for small businesses

Summertime Opportunities for Small Businesses Marketing

Summertime is a time when people are more relaxed and often have a more positive outlook on life. This upbeat attitude leads to new and exciting marketing opportunities for small businesses because people are often more cheerful and interested in shopping.  Small business marketing has never been more fun. Whether your small business marketing strategies […]

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Customer Service _FireRock Marketing

Customer Service as a Marketing Engine

Customer support is among the most crucial services you provide, and if you do it well, then you can turn your customer service into your greatest marketing tool. Small business marketing and customer service are often treated as separate entities within many companies, and this can cause problems for prospective clients, existing customers, and your […]

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Inexpensive video

Tools for Creating Inexpensive and Effective Videos and Infographics

Videos and infographics are a vital part of a successful and comprehensive content marketing strategy.  According to recent studies, 70 percent of consumers report that watching a video makes them more likely to purchase a product. These formats are engaging and persuasive, plus they’re able to convey a great deal of information in a short […]

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Small business podcast

How to Create an Effective, Low-Cost Podcast

Podcasts are a great way to reach new demographics, engage your existing audience, and entertain listeners with valuable information in an interesting format. But if you’re exploring new opportunities for content marketing and have never dabbled in podcast recording before, then the process may seem quite daunting. However, recording a podcast isn’t all that difficult […]

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Manage customer reviews

The Importance of Reputation Management for Small Businesses

Once upon a time, dissatisfied customers had the ability to impact a business insofar as they could tell friends, family, and neighbors about bad service, subpar products, or other transgressions. But these days, people have a global platform for voicing dissatisfaction with brands, in the form of the internet, online reviews, and social media. As […]

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Content Marketing

5 Simple Tricks to make your content stand out

Struggling with your content marketing program?   Here are some simple tips on how to make your content marketing program original and stand out.  1. Provide something of value to the reader This is and always will be the most important ingredient to a successful content strategy.  When writing your blog post remember you want to […]

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seo content marketing, seo, content marketing, boston seo, marketing consultant

5 Steps to improving website performance through SEO Content Marketing

SEO Content Marketing is one of the easiest ways to develop an online strategy that delivers targeted traffic. There are several ways to improve how your organization’s web properties perform on key search engines.  The practice of improving organic search performance is called  Search Engine Optimization (SEO).  The goal of SEO is to bring more […]

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seo terms, boston seo, small business marketing

SEO 101: 10 Basic SEO Terms Every Business Owner Must Know

Today’s online marketing has so much jargon – that unless you focus on the right SEO terms you are left out of the conversation.  There’s an iconic song from the 80s, with the phrase, “I said, ‘Do you speak-a my language?’” Good question.  When it comes to keeping up the ever-changing world of digital and […]

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Traditional Marketing Tactics, marketing, marketing consultant, boston marketing consultant, marketing consultant boston

12 Traditional Marketing Tactics That Can Have Huge Returns

In today’s world of online digital marketing, traditional marketing tactics can be overlooked.  But it is often some of the old school ideas that result in big returns.  Take a look at some of these ideas and see where you need to shift your efforts to go where your competitors have abandoned. 12 Traditional Marketing […]

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