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web development trends, web design, website design

Staying on Trend: 5 Web Development Trends to Watch out for in 2019

Ready, set, GO! Marketing trends move at the speed of light. Which is why you need to stay on top of the industry to keep from being blown away. Over the last 10 years, marketing has become a primarily web-based medium. And web development is a big part of keeping your marketing program fresh and […]

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Local SEO tips, local seo, seo

Support Local: Local SEO Tips Your Small Business Can’t Afford Not to Use in 2019

It’s estimated that over 45 percent of all Google searches are geared toward local information. That means that your local SEO is crucial to the life of your business. It may seem like small towns operate on a word-of-mouth basis, but even word of mouth is supplemented by a Google search or two these days. Think about […]

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Traditional Marketing Tactics, marketing, marketing consultant, boston marketing consultant, marketing consultant boston, small business marketing Boston

Top 5 Marketing Myths

Don’t Be Fooled By These Common Myths About Marketing A Small Business Online The use of digital marketing strategies offered by a top Boston marketing company have successfully played important roles in turning small businesses into large organizations without needing to invest a significant part of their revenue. With all the information needed to grow […]

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digital marketing trends, digital marketing

Online Marketing: The Top 4 Digital Marketing Trends for 2019

There are 27.9 million small businesses in the United States, which means no matter what field you’re in, you’ll have competition. If you hope to get ahead of the competition, you need to master the art of digital marketing. In the age of technology, there’s just no way to get around that fact. Your business […]

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benefits of SEO. SEO, Local SEO

Learn About the Top 7 Benefits of SEO for Your Web Page

Are you wondering if your website needs SEO? Check out the benefits of SEO today! Building a website takes time, effort, and knowledge about search engine preferences. Anybody can drop and drag to make a site look pretty, but most people do not know how to reap the benefits of SEO. SEO stands for search engine […]

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what is a marketing consultant, marketing consultant, business consultant

What is a Marketing Consultant and How Can They Boost Your Business?

According to the U.S. Small Business Administration, a successful business should be spending a total of 8% of their total revenue on marketing. This figure is recommended because, put simply, marketing is the lifeblood of any business operation. But, marketing a business successfully can take huge amounts of time, resources, and human capital. This is why many […]

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business reputation management, online reputation management

The Importance of Your Online Business Reputation Management

About 90% of consumers read online reviews before making a purchase. Online business reputation management has never been more important than it is today. Nearly 74% of consumers claim positive reviews make them trust a business more. Negative reviews detract from that sense of trust. Bad reviews, inflammatory speech, reputation bombs, and negative media attention can all […]

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GDPR, privacy policy, marketing strategies

Privacy Policy 101 for Small Businesses

If you are a small business thinking about improving your marketing, coming up with a privacy policy may not be on the top of your list of priorities.  If you are like most SMBs, your top marketing priorities are probably SEO, content marketing, and small business podcasts.  But if your business collects data about your […]

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Buyer Personas

What exactly is a Buyer Persona, anyway? (And Why It Matters to Small Businesses)

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. In small business marketing, creating a customer persona is an essential step toward knowing the specific traits of the […]

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Summertime marketing ideas for small businesses

Summertime Opportunities for Small Businesses Marketing

Summertime is a time when people are more relaxed and often have a more positive outlook on life. This upbeat attitude leads to new and exciting marketing opportunities for small businesses because people are often more cheerful and interested in shopping.  Small business marketing has never been more fun. Whether your small business marketing strategies […]

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