BLOG
Customer Service as a Marketing Engine
Customer support is among the most crucial services you provide, and if you do it well, then you can turn your customer service into your greatest marketing tool. Small business marketing and customer service are often treated as separate entities within many companies, and this can cause problems for prospective clients, existing customers, and your […]
Read More »
Tools for Creating Inexpensive and Effective Videos and Infographics
Videos and infographics are a vital part of a successful and comprehensive content marketing strategy. According to recent studies, 70 percent of consumers report that watching a video makes them more likely to purchase a product. These formats are engaging and persuasive, plus they’re able to convey a great deal of information in a short […]
Read More »
How to Create an Effective, Low-Cost Podcast
Podcasts are a great way to reach new demographics, engage your existing audience, and entertain listeners with valuable information in an interesting format. But if you’re exploring new opportunities for content marketing and have never dabbled in podcast recording before, then the process may seem quite daunting. However, recording a podcast isn’t all that difficult […]
Read More »
The Importance of Reputation Management for Small Businesses
Once upon a time, dissatisfied customers had the ability to impact a business insofar as they could tell friends, family, and neighbors about bad service, subpar products, or other transgressions. But these days, people have a global platform for voicing dissatisfaction with brands, in the form of the internet, online reviews, and social media. As […]
Read More »
5 Simple Tricks to make your content stand out
Struggling with your content marketing program? Here are some simple tips on how to make your content marketing program original and stand out. 1. Provide something of value to the reader This is and always will be the most important ingredient to a successful content strategy. When writing your blog post remember you want to […]
Read More »
5 Steps to improving website performance through SEO Content Marketing
SEO Content Marketing is one of the easiest ways to develop an online strategy that delivers targeted traffic. There are several ways to improve how your organization’s web properties perform on key search engines. The practice of improving organic search performance is called Search Engine Optimization (SEO). The goal of SEO is to bring more […]
Read More »
SEO 101: 10 Basic SEO Terms Every Business Owner Must Know
Today’s online marketing has so much jargon – that unless you focus on the right SEO terms you are left out of the conversation. There’s an iconic song from the 80s, with the phrase, “I said, ‘Do you speak-a my language?’” Good question. When it comes to keeping up the ever-changing world of digital and […]
Read More »
12 Traditional Marketing Tactics That Can Have Huge Returns
In today’s world of online digital marketing, traditional marketing tactics can be overlooked. But it is often some of the old school ideas that result in big returns. Take a look at some of these ideas and see where you need to shift your efforts to go where your competitors have abandoned. 12 Traditional Marketing […]
Read More »
3 Content Marketing Trends that will continue to shape SEO in 2018
Content Marketing Trends come and go but these 3 areas are gaining momentum. With the expertise that you have in Marketing, content marketing is by no means a stranger. The universal, known fact is how important content marketing is to your specific niche. The hard part about Content Marketing Trends is that trends are always changing […]
Read More »
6 Traditional Marketing Tips to Leverage Local Radio or TV
There are so many traditional marketing avenues that you can still use to get your business’s name out into your community. You can take out advertisements in the local newspapers or hand out flyers for your business. However, there is a marketing tactic that you should try that would boost your traffic and get your […]
Read More »