Loved working with the team at FireRock. As a fast moving startup in a two-sided marketplace, they helped us crystallize our thinking on who are our true customer sets and how to achieve compelling and specific messages to each audience while making the messages all fit together so there were no inconsistencies. I particularly liked the strong focus on them getting to know our customers directly so they could know what they care about and can speak their language. That helped them get up to speed quickly and provide value quickly. We ultimately ended up with a great go-to-market strategy and plan.
Ryan helped us digest complex information about our marketplace and spearhead a fully integrated branding and marketing campaign, that delivered results. He has the ability to deliver on the details while keeping the team aligned to the larger vision. He has a knack for keeping multiple balls in the air and, using his great sense of humor, makes it look easy. He moved our business forward.
Ryan has grown our business significantly by putting a marketing plan and system in place that went well beyond word-of-mouth marketing while sticking to a tight budget. He has helped us develop deeper relationships with our partners and patients, that have delivered new patients through multiple referral pipelines. He has also taught staff how to dialog with both patients and staff to achieve greater success.