Meet The Firerock Team

Ryan Esco

Ryan Esco

Ryan Esco is the Founder and President of FireRock Marketing. In addition to being a serial entrepreneur he and his family love to travel to far off places.

Ryan started FireRock in 2010 with the vision and determination to create a client focused marketing company with a single goal of driving growth. His professional life has focused on marketing and sales with a specialty in creating sustainable opportunities in strategic niches. In dealing with agencies and service vendors it became apparent that there needed to be a consolidation of services to optimally serve the small business owner.

He began his career on the client-side, holding significant marketing and sales positions with Connaught Labs, Sanofi Pasteur, and Genzyme. Seeking new challenges, he switched to the consulting/agency side of marketing and sales and formed FireRock Marketing.

Danielle Drenckpohl

Danielle Drenckpohl

Role at Firerock:

I help clients with responsive web design, SEO and marketing automation.

Relevant experience:

I use my degree in Psychology, my MBA, and 25 years of experience to help small and large businesses connect with their customers and improve their web presence.

Why you love what you do:

I love the creativity of designing websites that bring a company's personality and goals to life.

Ashlie Nielsen

Ashlie Nielsen

Role at Firerock:

I am a Content Curator, which means I create and manage relevant written pieces (blog posts, press releases, website content) designed to optimized and define our clients' presence in the marketplace.

Relevant experience:

I have a Bachelor's degree in Public Relations / Communications and have contributed to media campaigns for the Utah Symphony, the Salt Lake Olympic bid committee, medRACS Clincial Research and the Nielsen Eye Center, both located in Quincy, MA.

Why you love what you do:

I consider words to be one of the most essential ways to educate and connect us. I enjoy helping businesses concisely say what they mean and to connect them to their audience for mutually beneficially results.

Janet Haley

Janet Haley

Role at Firerock:

I help clients with their social presence, PR plans and messaging strategies.

Relevant experience:

​I served as the Director of Client Service and Promotions Direction during my tenure at 105.7FM Boston. This position provided me the opportunity to plan and execute client and station promotional campaigns including direct mail pieces, concerts and other events. Then my career led me to Dana-Farber Cancer Institute and the Jimmy Fund in Boston. As the Associate Director of Media Relations I worked with clinicians and researchers to generate local and national media presence for their leading research and care of adult and pediatric cancers. I regularly placed stories in local and national media outlets including: The Boston Globe, The Boston Herald, USA Today, Wall Street Journal, Biography Magazine, ABC Nightly News, WBZ-TV, WHDH-TV and WCVB-TV. My role within the Jimmy Fund gave me the wonderful opportunity of working directly with both patients and donors. A career highlight was helping to create, develop the media strategies, book talent and manage all media relations for the first Jimmy Fund Radiothon sponsored by the Boston Red Sox, WEEI Radio and NESN which continues today as an annual event that has raised over $40 million dollars since its inception in 2002.

Why you love what you do:

Working with clients and patients is very rewarding. I enjoy watching small business grow and patients have success with treatments.

Sarah Mannion

Role at Firerock:

I specialize in Facebook, Instagram, Twitter, Google+ and linked in.. Focused on leveraging clients social media assets for amplified exposure and client growth.

Relevant experience:

I was a Social Media Specialist at MedRacs Clinical Research.

Why you love what you do:

Social media is the communication vehicle for my generation. I enjoy connecting people through their stories and brands that improve the customer journey and experience.