Do You Understand How to Dominate with Local Boston SEO?
The first question we get is What is SEO? Search Engine Optimization (SEO) is the marketing process of impacting the visibility of your website in organic (free) search engine results. In search results Google™ displays pages it finds to be relevant, credible and authoritative. It makes sense that website authority is part of the equation. Not only do you want to find the right answer when you search for something, you want to be able to have confidence that it comes from a credible source.
Google regularly makes changes that have a huge impact on small businesses, and one of the most recent local SEO changes is that Google is only showing up to four ads and three maps results above the fold. With this change, having one of those top three positions is Google maps is definitely critical if you want to enjoy greater online visibility and an ever-increasing number of clicks over time.
Understanding Local Rankings
FireRock Marketing provides expert Boston SEO services that delivers traffic to local businesses by being passionately engaged in pursuing rankings for our clients. Before delving into how your business can enjoy local search engine domination, it’s important to understand local rankings. Local search results show up for people who look for places or businesses that are near their current location. They are shown in various places across Google Search and Maps. For example, if someone searches for “Italian restaurant” on their cellphone, they will probably see local results – because that’s what they actually want to see, not a restaurant five states away.
Local Boston SEO is important for your business, but it’s become extremely competitive. To compete in the local search results, you need to better understand how Google ranks your business in local results. To get a complete comprehensive plan using a Boston SEO consultant is extremely helpful and can uncover some hard to get to tactics.
Improve Business Info to Increase Rankings
Take the time to check your business listing and its local rankings. If your business is not showing up at all or it’s nowhere near those coveted top three spots, you may need to improve your business information online. A Google My Business account can help and help you improve your presence in Google Maps and Search.
Once you have an account, it’s important to enter complete and accurate business information to ensure you show up in the right local searches. This information may include your phone number, business category, physical address, and more. You also need to list accurate hours, verify your location, add photos, and start interacting with customers by responding to reviews that are left by customers who visit your business.
This information must be precisely, exactly the same in every single listing. Even slight differences (such as St. versus Street) will be picked up by the search engines as being different addresses – and this conflicting information in listings will work against you. As a business you must keep track your business listing in these directories and have a consistent profile presented to the search engines. As your Boston SEO firm we will proactively track your listing and keep everything up to date.