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Title tag, SEO, search engine optimization, boston seo

What Is a Title Tag & How Do I Write Them?

A title tag is an HTML description that specifies the title of a web page and it’s content. The days of people looking for products or services by thumbing through a catalog in the mail, or picking up a phone book and going over the Yellow Pages are long gone. Internet search engines are the way […]

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seo Mistakes, meta tags, marketing plan, seo, seo boston, boston seo

5 of the Most Common SEO Mistakes and How to Fix Them

SEO mistakes often occur because there is not a good understanding of what SEO is or how it is determined.  SEO, or Search Engine Optimization, is a marketing strategy that focuses on growing visibility in search engine results, organically. There are endless aspects to SEO marketing strategies, and implementing these strategies effectively can be confusing. Increase […]

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Local SEO Playbook

The Local SEO Playbook – Your Guide to Local Rankings

Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about your local SEO playbook. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to […]

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What is seo, seo, boston seo, search engine optimization

What is SEO? Should You Care? Here are the basics!

  What is SEO?- Search Engine Optimization What is SEO ? Have you found yourself having a conversation and someone throws out a term that everyone around you seems to know and changes the conversation?  You nod your head and listen but are no closer to knowing what the heck everyone is talking about.  Business […]

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Google My Business

The Key to Ranking Your Local Business in Google

For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. […]

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website structure, seo, website rank, search engine optimization

How Website Structure & Layout Impact SEO & Rank

Satisfying Search Engines is still at the top of priorities when developing your website.  Website Structure and layout factor into how search engines view your site. Search Engine Optimization (SEO) is incredibly important to rank and ultimately attract the right audience to your website.  SEO is often thought of as a set of highly technical tactics […]

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Reputation Management

Page One on Google Is Your New Business Card

Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most […]

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SEO, Search Engine Optimization, online marketing, digital marketing, organic seo, local seo

12 Tips for Optimal SEO

Search engine optimization, or SEO, is an integral part of any digital marketing strategy. Quality SEO results in what is known as “organic” web traffic, and it can help get you on that coveted first page of search results when done correctly. Here are 12 tips for optimal SEO you shouldn’t ignore. 1. Site Layout […]

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social media, social media marketing, online marketing, digital marketing, reputation management

9 Tips for an Effective Social Media Strategy

Perhaps the most important component of any social media marketing campaign is the strategy that helps to set it in motion. Without a solid plan, you’ll just be spinning your wheels waiting for things to happen. Here are 9 tips for creating an effective social media strategy. 1. Define Your Audience Before you tweet or […]

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marketing message, core message, marketing strategy, marketing plan, communication plan

7 Tips to Creating Compelling Marketing Messages that Sell

How to Develop a Core Marketing Message for Any Product When it comes to your products, a core marketing message is what’s needed to keep all levels of staff on the same page and your clients lined up around the corner to get at what you have to offer. Consistency here is key. Who is […]

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