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marketing message, marketing messages, marketing consultant, marketing strategy, marketing communication

6 Steps to Creating a Winning Marketing Message

Sales and marketing often make the mistake of trying to sell things to consumers. “But that’s their job!” you’re surely thinking. The truth is, however, that selling isn’t an effective marketing tactic, and how you craft and present your marketing message is the biggest determiner of a successful campaign. Instead of trying to tell consumers […]

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content marketing, online marketing, digital marketing, marketing consultant, marketing consultants, seo, organic seo, local seo, boston seo

4 Things Spock Would Say About Content Marketing

Wouldn’t it be great if we all had a Spock – a logical voice of reason who could (dispassionately) state the facts about the decisions we are trying to make?  Even better would be a Spock who would direct his wisdom specifically toward marketing – how to avoid black holes, time warps and alien intruders. […]

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Digital Marketing consultant, digital marketing consultants, marketing consultant, boston marketing consultant, marketing consultants

6 Reasons to Hire a Digital Marketing Consultant

Let’s start off with who, exactly, a digital marketing consultant is, and what they do. Digital marketing consultants are skilled professionals with a wide range of expertise in various fields. These include business, communications, psychology, and most importantly, marketing. Usually, companies seek out these experienced professionals when they wish to outsource their marketing efforts. Marketing […]

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web design, web design services, website design, boston web design, marketing consultant

Less is More: Using Functional Minimalism to Your Website’s Advantage

Website design has become an important topic for every business owner.  With websites being one of the most central components of your corporate identity the need to get it right is critical.  Our first tendency is to get as much on the website as possible.  We want to make sure our potential customers know everything about […]

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SEO Keyword, SEO keyword research, keyword research, boston seo, Boston seo services

SEO Keyword Research Starts With the Competition, Be a Spy!

What is an SEO keyword? SEO keywords are the words or phrases in the content on your website that make it possible for people to find you in the search engines. The keywords that you use should be the same language that your potential customers use to find your products or services. If you do business on […]

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Title tag, SEO, search engine optimization, boston seo

What Is a Title Tag & How Do I Write Them?

A title tag is an HTML description that specifies the title of a web page and it’s content. The days of people looking for products or services by thumbing through a catalog in the mail, or picking up a phone book and going over the Yellow Pages are long gone. Internet search engines are the way […]

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seo Mistakes, meta tags, marketing plan, seo, seo boston, boston seo

5 of the Most Common SEO Mistakes and How to Fix Them

SEO mistakes often occur because there is not a good understanding of what SEO is or how it is determined.  SEO, or Search Engine Optimization, is a marketing strategy that focuses on growing visibility in search engine results, organically. There are endless aspects to SEO marketing strategies, and implementing these strategies effectively can be confusing. Increase […]

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Local SEO Playbook

The Local SEO Playbook – Your Guide to Local Rankings

Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about your local SEO playbook. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to […]

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What is seo, seo, keyword, seo, boston seo, search engine optimization

What is SEO? Should You Care? Here are the basics!

  What is SEO?- Search Engine Optimization What is SEO ? Have you found yourself having a conversation and someone throws out a term that everyone around you seems to know and changes the conversation?  You nod your head and listen but are no closer to knowing what the heck everyone is talking about.  Business […]

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Google My Business

The Key to Ranking Your Local Business in Google

For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. […]

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